Thread regarding Cengage layoffs

Tick tick tick...

The population of college-age Americans is about to crash. It will change higher education forever.

In four years, the number of students graduating from high schools across the country will begin a sudden and precipitous decline, due to a rolling demographic aftershock of the Great Recession. Traumatized by uncertainty and unemployment, people decided to stop having kids during that period. But even as we climbed out of the recession, the birth rate kept dropping, and we are now starting to see the consequences on campuses everywhere. Classes will shrink, year after year, for most of the next two decades. People in the higher education industry call it “the enrollment cliff.”

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| 1323 views | | 1 reply (November 22, 2022) | Reply
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If you read the transcript of the latest Cengage earnings call, it's clear that MH has mailed it in and has accepted the inevitable.

MH Responses to questions.

  • Enrollments will grow 1-2%. (He's overly optimistic here. I have no idea where he gets these numbers...finger in the wind maybe.). CC enrollments have been destroyed and traditional HE is flat at best.
  • Digital growth will grow, but not at a high rate and this will be offset by print decline. (BTW, I thought Cengage was an Ed Tech company.).
  • Students will always buy the cheapest option if they buy at all.
  • The market has a long way to to to really transform to digital.
  • Faculty is teaching with Cengage materials but not requiring students to buy it. (He thinks this will change.). Bawhahahaha.
  • There are no large institutional accounts.
  • Can pass some inflation back to customers but cant go back to the days of price increases every 6 months.

At the end of the day, it doesn't matter. Frauds like him come and go. They always have and always will. He'll move on to something else. That being said, Steve Jobs or Jeff Bezos couldn't save Cengage. The folks at Thomson who sold this steaming pile of cr*p are still laughing 15 years later.

Mary was not on on the call. She probably couldn't take it anymore either.

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