Sporting goods lives and sells by emotions and authenticity- not efficiency, not diversity, not anything else but sports. There is no leadership within the brand because after Eric left nobody in the first or second management has any. The people are more and more characterless, a forced diversity leads to a massive lack of accountability! My guess is that 90% of the stuff hired in the last 24 months dont understand the company. A change is asked in every position but nobody is executing it because you sit ‘warm and dry’ (german expression). So where were will adidas go? They need a true inspirational leader- no bullsh-tter. Someone who will conquer the competition and the supervisory board. No character no culture no success!
___
Great comment, @1Koij+1h5XAfE4. But I have lost hope that the brand will return to its former glory.
There are no replies in this thread yet. Be the first to post a reply below: