I think I may have a solution to all of our problems, hear me out please.
We bring the HVTV crew back to film a pilot reality TV show that follows the journey of a CEO that leaves the C suite and starts punching a time clock, this might sound bonkers but honestly these programs sell (undercover boss is on season 11 for example)
The hook is he can only retire with the million dollar pension after completing the contractual number of seasons.
We can have cameo's with Mark Wahlberg, cut scenes in the break room where he's going on about channel 8 etc.
Hyvee already has the studio equipment, crew, set and a possible star lead, these programs are incredibly cheap to produce, and would provide the national exposure we'd need if we are serious about expanding into new territories.
This quite literally solves everyone of Hy-Vee's issues while positioning us for massive growth, if this doesn't happen we should all be disappointed.
This idea/concept is free public domain.