I heard someone in my store say that some high volume Macy’s stores will have a small Bloomingdales store within a store (kind of like backstage, but smaller). The department would feature some of Bloomingdales luxury brands and would be stocked based on market conditions and would only be located in areas where there are no Bloomingdales near by. It kind of makes sense, but I feel like Bloomingdales customers are not Macy’s customers and that those looking for high end luxury wouldn’t step foot in a Macy’s and would rather just go to Nordstrom.
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I hope not.
Haven’t heard anything about this. It would be a very wise business decision for the corporation to test this concept in the high end malls that do not have a Bloomingdale’s.
Bloomingdale’s would attract the upper moderate and high end customers who no longer shop at Macy’s. Macy’s assortments are no longer desirable for a fashion focused customer.
This would help resurrect the better Macy’s stores. Hope to see this happen.
Oh great news for for our loyal theives!
I think Bloomingdale’s has a ton of potential in new markets and this would be a logical step toward growing the brand. Cities without a Bloomingdale’s can test the waters with this concept, and if it’s a success we could see full-line stores opening in these markets as well.
This is a good idea. I hope it's true. Certainly be better than Backtage completing with the same products in the regular store.
Bloomingdale’s are in more upscale malls where the local area median income is higher. This sounds different and would only work in those malls that are at least C, B or higher rated like Freehold, Menlo Park in NJ for example. There used to be a Nordstrom in Freehold but has been closed for last two years. Menlo has a Nordstrom and the Macys has a Starbucks, Lens Crafters and other amenities.
Bloomingdale's and Macy's customer are different. I'm sure the Bloomingdales would be in high end malls which would limit it's Macy's locations.