Forget making, marketing and selling the widgets, just focus primarily on the ESG clout and everything will just all work out. The revenue will just start rolling in and the stock will rise. If it doesn’t work this year, then give it another year or so and if it still doesn’t work, then just keep pumping money into it and ignoring everything else. It’ll work, you’ll see.
https://www.cnbc.com/2022/02/03/citigroup-ceo-faces-disgruntled-workers-regulators-demands-in-tough-first-year.html