Thread regarding Citrix Systems Inc. layoffs

Citrix Channel Marketing team has to be the worst. We've been a partner for years and they make it impossible to use Citrix funding for anything worth while. You can get approved only to find out after the fact that something was left out, not covered or overlooked on their end so you, the partner, end up paying out of pocket after spending far too much time with all their policies and procedures in the first place. We have opted to not bother with partner funding from Citrix marketing because they are so clueless.

Yes, our Marketing team is worthless. They are deer in headlights when it comes to actually understanding our technology. Zero idea how to have an intelligent discussion about our products. All they do is check boxes for making events happen with zero accountability for getting any kind of ROI for those events. However, they do a great job of taking credit for pipeline they had nothing to do with creating. It would be nice to have people who come from Sales, Product, Enablement, etc move to marketing so we could finally have some credibility and accountability in marketing - but Marketing leadership knows how to kiss the right people's rear-ends to keep their jobs and they hire id--ts to work under them so no one points out the elephant in the room.

Marketing isn’t the problem at Citrix, it’s the senior managements lack of strategic focus and prioritising short terms profits over customer and a quality offering

Add to that.. there are even some marketing folks (at least in this part of the world) who don't know and can't understand our products, can't do a simple presentation/pitch of a basic Workspace overview, can't find or source out the right messaging/content/collateral internally! they just lazily stick to managing events, webinars, logistics, etc. .. completely useless! :-/