Says volumes, doesn’t it.
In the early days of the COVID-19 pandemic, things weren’t going so well for the rental car business as travel came to a screeching halt. Hertz – a 100+-year-old company – was forced to file for bankruptcy and sell off a large portion of its fleet to stay afloat, but as a large number of people began traveling again, a surge in demand for rental cars has been a boon for the industry. Now, just a few weeks after Hertz named former Ford CEO Mark Fields its interim CEO, the company has announced that it has ordered 100,000 Tesla Model 3 EVs to add to its fleet, and is partnering with NFL star Tom Brady for a corresponding ad campaign.