I love my job but every time I hear recall, I wish I wasn’t in this company. They at the top don’t seem to recognize how great an impact a recall can have on Ford’s reputation?
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Every time I hear recall I wish I didn’t buy a Ford and have to go back to the dealer. You got my money once, never again.
Beat by companies like Hyundai and Kia. No surprise Ram is also ahead.
What an embarrassing time for Ford. Great wedge to drive customers away.
Not drinking the “first time Ford order reservation numbers” Kool-Aid from Ford PR.
- D. Power is constantly conducting studies on the automotive industry, and in many of them, Ford performs well. As Ford Authority previously reported, The Blue Oval placed fifth in the 2021 APEAL Study, and was ranked average in the 2021 Initial Vehicle Quality Study. Now, another study has revealed how some Ford owners feel about the overall tech experience, and the consensus places the brand behind several of its chief rivals.
Ford achieved an overall score of 470 out of 1,000, which placed it behind some key rivals such as Buick (478), Ram (483), GMC (498), and Hyundai (519), which was the highest-scoring mass market brand. Notably, Ford’s position in the J.D. Power study just behind the segment average of 473 and ahead of competitors such as Chevrolet (468), Chrysler (434), Dodge (434), and Jeep (424).
I no longer recommend a Ford or offer my friends and family discount.
It does not matter to them. Free cars and cheap lease cars Are fixed by company mechanics if anything happens under 5000 miles. After that another new car comes delivered to them so they never see the reality of constant headaches many Ford’s are
Ford is known as the least reliable brand in auto history (earned at the expense of customers). Many pose a safety risk to customers. Unless you are an employee, who would put their family at risk? Expensive legacy including;
No carmaker is perfect, despite us all having our own sensibilities in regards to which rides we stand by. Chevy fans are hardly polite when it comes to pinpointing the flaws of Fords, especially when it comes to the fight between Mustang and Camaro. In the same respect, members of “Ford families” are raised not to be caught dead in a Silverado, as no other truck but the F150 is “Built Ford Tough.”
One argument many die-hard Chevrolet fanatics will make is that Ford has actually recalled more cars than any other company in American automotive history. Now it’s true that the Blue Oval brand has actually sold more cars than any other specific nameplate stateside. However, the sales figures are disproportionate to the number of cars that Ford has asked buyers to bring back into the dealer compared to other carmakers.
The largest recall Ford ever made involved every car manufactured by the company between 1976 and 1980. This was a dark time for most car manufacturers, as emissions standards forced companies to make smaller, less powerful engines and a gas crisis made getting behind the wheel more boring than ever. But a defect in transmissions produced by the company over that period made it so that many Fords simply would not stay in park and would instead slip into reverse, resulting in more than 6,000 accidents, 1,700 injuries and 98 deaths.
In 1996, Ford issued another apology, to roughly 14 million drivers who drove trucks and large cars produced by the company, including the massively popular Bronco and Explorer SUVs. This time around, a faulty ignition switch used to activate cruise control began bursting into flames across the country. Replacing each switch at roughly $20 a pop cost the company an estimated $280 million.
What’s most embarrassing about the previous recall was that it came just on the heels of another recall that same year, where almost 9 million cars were recalled because of faulty ignition switches that had also started causing Ford’s to set on fire, this time on a car’s steering column.
The legacy continues in 2021.
They don't care. They get stock dividends either way
I bet if they cut half the warranty they would meet or exceed that stupid TVM target.
They at the top get more reward and recognition for playing politics than for doing the hard work of confronting engineering data and solving the problems.