Other than that - be likable.
do some self-promotion and marketing
Agree for the most part. However, the above two is the difference in the culture of what Citrix was until a few years ago and what it has become now.
"Be right" was preferred over "Be likable".
"Working hard " was recognized over "Self-promotion".
"Real outcomes" were measured rather than "marketing".
However, some pathetic leaders came, changed the culture and started encouraging behaviors where self-promotion was promoted while those who were actually producing results, were shut off.
The end result is for all to see. I have lost the count of so many top talent leaving every other day, while those that are left behind are mostly "self-promoting-good-for-nothing" opportunists and leaders.
No doubt the company is moving towards bankruptcy! Next quarterly result, and the EOY is not too far off. We will know in next 6 months but I don't wish to be here to see the end.