Management have no original ideas, so let's do what other ex-icons in a nosedive are doing! And if it makes the Shell Game even more confusing, even better!
Rather than breaking the company into easy bitesize chunks, let's do it all in one swoop!
Ben, hurry, wake the kids and ask them if it's the right thing to do! They probably have more business sense than you! Or at least don't have their heads up their as--s.