What customer doesn’t recognize that Ford is now stuck with +50k F-150’s that have been baking in the sun for months waiting on chips at MY change. Going to take more than this veiled effort to get these rusting parking lot queens sold. No incentives needed to sell GM or Ram. Another “win” for Ford management.
During August 2021, a Ford F-150 discount combines a low-interest finance offer with a $2,500 trade assist bonus for the all-new, 14th-generation F-150. However, the offer is only available in select markets.
An additional $1,000 cashback incentive is available for retail orders placed by a certain date, and can be added to all public offers, increasing the total cash allowance to $3,500 when combined with the featured incentive mentioned above.
The incentives are part of FoMoCo’s strategy to ramp up incentives in the midst of a major inventory shortage. As previously reported by Ford Authority, The Blue Oval appears to no longer be offering discounts for the last-, 13th-generation 2020 F-150.