Code for rental car fleet. We whittled away our sedan offerings and Ford is desperately trying to maintain customers.
As Ford Authority reported yesterday, the 2022 Ford Maverick is garnering interest from quite a few existing Blue Oval sedan owners, in addition to those seeking a small, affordable pickup. But the Maverick wasn’t just designed to appeal to those types of customers – it will also be targeted toward fleet customers that are in need of a compact, fuel-efficient, and affordable truck, and Ford believes that the Maverick will attract a large number of those commercial customers.
“We think it will be a lot,” Ford Maverick Marketing Manager, Trevor Scott, told Ford Authority Executive Editor, Alex Luft, in a recent interview. “What we’re hearing from our bigger commercial account is that there’s a lot of pent-up demand and I think given the fuel efficiency and the size of this truck, I think there is certainly going to be a lot of opportunity in that space as well.”