It seems to me more and more that the company has totally lost its compass when it comes to what customers want?
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Sure, I mean we we have Elena Ford leading the customer experience segment. I mean, let put someone in charge of the car buying experience who's never purchased a car in her life! Perfect strategy!
Ford 2000 was the start of the downfall of Ford loosing touch with what the customer wants. If you read the article about Ford pulling out of India one sentence explained that one. Instead of figuring out what those people wanted we basically told them this is what you get and it tanked. Saw tis a few times at my time at the Oval. But getting back to Ford. Look at the early 2000s what did you notice? Bad launches with the Escape demonstrated the path and direction Ford was going. Nassar / Billy nearly ran the company into the ground. Political animals like Padilla who care more about high level meetings than what really needed to be done to fix the company. Yes when Allan was there there was hope. Despite what the UAW thought of his bonus he was worth every penny or Ford would have went chapter 11 with GM & FCA. But look again after Alan left the launch problems continue to pile up. Billy seems to care more about his legacy with the stupid train station than the quality of the products. I am sorry as one other poster put it. If it were not for his name what he did to buy that train station he would have been fired by now. Why in the world is Wall Street not asking him to step down? He has clearly demonstrated he does not know what he is doing. F-Series makes 90+% of the companies profits. A one trick pony.. If those volumes go below 800K and continue game over.
@ygt+1cVfOAJu: Quality is a large part of the problem, but it's not the entire problem with the current Ford lineup. The product line also has significant gaps. Customers who want a sedan or a minivan won't find anything to love in a Ford or Lincoln showroom. (Ford would like to pretend that the Transit Connect Wagon is a real minivan, but it can't compete in features or package size with the competition from Chrysler, Honda, Toyota, or Kia.) Ford's marketing people are kidding themselves if they think that the Maverick pickup will draw a significant number of sedan intenders to Ford.
Ford does even know what it wants (or needs). I have been working in a large project with 2 deliverables. I finished the first already, and I am past half way the second one. I was told that the project is getting canceled by a higher level manager's whim.
So all my efforts were in vain, all my time wasted, and I have nothing to show for it, because all the managers are going to behave like the project never existed in the first place. It is kind of disheartening for me. I don't even want to work now in the other projects.
Sighs, Just one more year and I'll be free of this curse.
Design team is rudderless......
Delusional post by @ygt. Customers moving away to Jeep, Ram, Toyota, Honda, etc. It’s like the Emperor’s New Clothes fable: na--d and stupid for not knowing.
Umm, bronco-yes. F150-yes. Super duty-yes. Transit-yes. Mustang-yes. Escape-yes. Explorer-yes. Leaders in every segment or darn close to it.
It is the quality that is the problem.