Let's see how well that "flywheel" works.
"Coursera and 2U are attempting to define a new online education platform market that relies on network effects enabled by consumer-level flywheels (i.e., beyond the heavy digital marketing based primarily around institutional brands). This new market is about creating student demand and scale."
https://philonedtech.com/noodle-coursera-and-2u-edx-discussions-on-educational-platform-approaches/