- e. flushed millions on this d-mb marketing campaign. Nobody even knows what it means. Paid a brand agency tens of millions for this and a new logo. He paid for it by cutting half his people. No smart people are left in Marketing. How does he still have a job?
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How any of the marketing managers still have jobs is a mystery. All the pontificating about “MQLs” is snake oil. If leads don’t lead to new customer wins, why do we need Marketing. They are proof we can’t shed our Legacy brand. It’s not a “myth” it’s reality.
- e., CT, JJ. Three blind mice.
Were I to "Stop buying analytics", why would I consider buying Vamtage? Were I to invest in "answers" instead, I guess Teradata is telling me "better to consult with a psychic."
Not all of the millions of dollars went to the campaign and logo. Some of it went to paying for CT's trips to visit his kids at college and for his right hand (EF) to enjoy expensive food and wine.
Those tone deaf kiss ups actually published a strategy book and sent it to all employees when OR was CEO. The strategy was horrible but that did not stop them. Megadata and Top 500!
How many times will M.e. and his digital marketing minions suggest a re-brand? Next they’ll rename Vantage to make it all new again.
I agree our CMO is weak, but he is tasked with perfuming the pig. HA has put so much perfume and lipstick on Vantage that SM thinks the product is solid but our marketing is the issue. She shows roadmaps with no innovation and SM says she is doing a great job. Marketing is the least of our problems.
What happened to Social Friday’s? All the Teradata people tweet and put the same canned message out on LinkedIn to the same network. That made a huge impact on our poor industry perception. What a JOKE.
No truer words: no smart people are left in Marketing. Just the bu-t-kissing managers and directors. None of them worth sp-t.
The logo is ok. The font they use is nice (although too round for block text). That's about it - the rest is useless, from positioning to those factoids about my shoe size was 10 - errr... Sorry, the answer for Nike was 53
Sales teams in Europe will not touch anything that comes out of Teradata Marketing. Too fluffy and high level. Embarrassing.
Wait, Teradata sells technology and software for analytics. Stop buying analytics? Like Coke saying stop buying soda or GM saying stop buying cars. No wonder Teradata can’t grow revenue. How does this CMO still have a job? This will make a good case study but you don’t need an MBA to see how bad this is.
Yea. He just told us on an all hands call the product marketing group had bee decimated as if he had nothing to do with it. Unbelievable