https://youtu.be/BlGalsye6pY
Just gonna drop this here….. don’t know whether to laugh at all the truth shown, or cry that the outlook REALLY IS as bleak as employees knew for years.
Good luck Fossil PR to put some positive spin on this!
5 replies (most recent on top)
A whole year later n this video still True. SMH.
Fair video. My favorite part is the New World Fossil 2.0 slides that mention "Drive efficiency in processes and workstreams". Please, if anyone is experiencing that in real life, please say so. Anyone?
Otherwise, if you build your organization with insufficient regard for the cross-functional processes that really get things done, and keep all the least effective parts of "Mom and Pop" while ki----g the best part of it - the culture, then you can become the company that didn't see it coming until after it happened, and made itself into the thing that could not adapt to save itself even while showing great adaptability.
Current and potential investors seeing this is who Fossil should be concerned about.
There is so much they can hide behind taking continuous actions to improve its cost structure unless their goal is to work with a skeleton crew - aka New World Fossil 5.0!
Anyone who’s been following this forum is well aware of all the facts, business issues, consumer trends, etc. But to the average person, they are terribly underinformed, so the fact that CNBC has put together a good overall deep review of the company’s past, present, and potential for future — the average person probably learned a lot. Good.
PLUS, just read through the public’s comments on the YouTube video.. the Consumer view and experience of the brand and products is NOT GOOD on average. Quality of the product doesn’t justify the price points they want to insist on. Public is wiser / has more ability to research and compare when they feel the need.
The court of public opinion seems to show that
Fossil is not a true ‘heritage’ brand, it’s a nostalgic one for the older Millenial and Boomers who know a wholesale level brand when they see one.
I dont think you should wither laugh or cry: the video is quite factual and fair, i dont see any need for PR to spin. Fossil was a successful company until the advent of the Apple watch, which changed the dynamic of the fashion watch market radically, different from the high end watch market. The company has made changes to its sizing, product mix and strategy ever since but struggled to find its footing back. Time will tell if this is enough for Fossil to survive and return to growth, the next two years will be key to understand this. This is what i got out of the video: all very true and factual, without drama or major distorsion of reality.