A few weeks ago they announced the creation of a NAM digital hub which sounds like it is equating to the creation of several M1 (sr. director) and VP positions to align the NAM digital org closer to the EU org.
I'm not particularly looking forward to this, as EU/Global has no idea what they're doing and this just seems like a way to 1) trojan horse global control in the NAM market and 2) the creation of more do-nothing middle management (read M2/M1 roles).