Do you think Space Jam limited edition launch was good or not good for the Fossil brand? It brought a lot of attention, but are partnerships like these good brand building or selling out?
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Wait wait…didn’t we stop doing licenses for limited editions like this Bc it “wasn’t “in the circle””?!? 😂
Sell.out. We're becoming the Spencer's gifts of watches.
@Good night.... RIGHT! 🤭🤣🤭🤣🤭🤣🤭🤣🤭🤣🤣
If SJ is all we‘ve to solve a substantial sales decline then I would say ‚The last one should turn off the lights pls‘.
Yeah but Coach is a Movado product which has always and will always be a leader in quality luxury watches. Sorry, but the Space Jam products look...well ummmm...for kids and ummmmm....putting it as nicely as I can.
Made me immediately think of Coach when I saw this (Coach has the Peanut and Disney characters in their product)!
fossil 101, back to how we did business in the 80's.
I think it was good overall and i hope we do many more of these - the brand needs to be revamped and needs to go younger and benefit from positive association in consumers mind...we will never win with Apple and we will never be a prestige watch brand, we dont have the heritage nor the pricing power. But we can certainly fill a gap in the market for creativity and gateway price points in the world of watches. I think it was a good initiative and well executed and hope we do many more.