Thread regarding JCPenney layoffs

This might seem strange that I'm comparing a long gone dept store but both companies have similar patterns of bussiness planning. in 1996 montgomery ward was facing finance problems and had already gone through a bankruptcy and ended up being sold to GE the mega tech and home electronic company. the new parent firm planned a new turn around effort lauching new brands and partnerships like sports and active wear along with a series of private brands along with bringing in looney tunes mini shops. and during this planned turn around effort montgomery ward had changed It's name to wards and launched a television campaign comparing wards home goods to blooming dales and macys. however these efforts were all derailed when GE was facing It's own finance problems and had pulled the plug on the sinking ship that was wards. now jcpenney facing long finance problems and a bankruptcy was sold to it's largest land lords and is in a new turn around effort lauching new brands and partnerships and relauched It's disney merchandise category also jcpenney has on a single store changed It's name to penney's. now I don't know anything about a campaign comparing penney's home goods to blooming dales and macys but there are some similar plans taking place. what do you think is penney's on a track to follow wards to the retail grave yard or do you think that the new penney's now has a chance in the market place to survive and a owner willing to standby and spend much needed cash on a turn around?