Haven’t heard of layoffs in marketing yet, does anyone have insight to their headcount loss?
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Marketing actually kept the toxic mo–ns who kiss a– to the right people & let talented folks who do all the work (young & older) walk out the door. I’m waiting for ME & CT to get what they deserve, but they probably won’t with SM being too new of a CEO to see who they really are.
The marketing cut choices made today were interesting - some good, some bad, some just surprising - but I looked around the entire marketing org now and thought “why were so many young people cut?” Was the point of layoffs to save money? If so, why take out people in their 20s/30s or lower rank roles that we know aren’t rolling in the dough, but are still doing the busy work? It was hard for me to comprehend. Was it just politics or do we expect the older crowd who can’t figure out how to click to get themselves off mute to operate everything in marketing now? There was once a big focus around retaining young talent in marketing and I feel like that all went out the window.
Yep, the whole Marketing Department was hit today, Tuesday- included Digital Marketing, Events, GTM. This includes Wednesday where there’s talk Asia & Europe may be targeted as well!
Too many of the old timers and butt kissers kept who don’t do any of the work. It’s all politics. Don’t buy the BS excuses they gave you.
They always get rid of the people who do the work and keep the Directors and above who don’t.
Marketing is useless and full of butt-kissers. They could lay all of them off and be no worse off. If the company isn’t making money, then Marketing is failing.
There is a chance Teradata with their Cloud first messaging will rebound and finally add new logos in the large enterprise space but if. Not will be a prime candidate to be acquired by a Whale!
But he knows where to take CEZo to lunch.
Crossing fingers that Etherington gets let go. What a blowhard and fraud. First thing he did when he got here 3 years ago was to take the focus off cloud in our marketing message. Then that nonsensical "Don't Invest in Analytics, Invest in Answers" campaign. What does that even mean? Remember those expensive newspaper ads? He spent a ton of money at Snowflake's user conference with billboards, bench advertising and other marketing tactics from the 80s that reinforced our legacy position and acknowledged their rise. He ignored competitive intelligence as new cloud entrants emerged until us in the field started making enough noise, and then he threw his people under the bus. He keeps championing the weak leads that none of us use. I heard we literally have the worst email open rate and worst website bounce rate in the industry. The only reason he's still here is he cycled through 3 CEOs and 3 CROs who haven't yet seen him serve long enough to hold him to account.
Heard Marketing gets hit on Tuesday
I have the same question. I see some marketing roles posted, I guess that's not going to traspire give the layoff (I was going to apply)