OP - thanks WXZ+. I did quick search on SEC, and a 2020 EM letter stated that in 2018, about 44% of shares were owned by "retail investors" :
ExxonMobil is one of the most widely held public companies in the United States with a
substantial number of long-term individual shareholders. Many of our more than 3.4 million
registered and beneficial shareholder accounts are held by Americans who depend upon their
investment in us for their financial security. ExxonMobil’s dividend, which has grown for the
last 37 successive years, is a mainstay of many household incomes. We estimate that 44 percent
of our outstanding shares are owned by retail investors, based on available 2018 data. We are
proud that ExxonMobil stock has remained in some families for generations.
So, EM's own statement based on 2018 data suggests only 44% are "retail investors". I would still like to learn how we define "retail investors". If definition is an investor who purchases EM stock directly as an individual, then I think it makes sense to separate EM Executives, EM employees from that figure.
Does anyone know roughly the % of outstanding stock which EM Executives and EM Employees own? Subtracting that amount from the 44% "retail investors" would start to get us closer to actual % of individual investors who might be counting on our dividend to make ends meet.