I worked for a VP that had dozens of people involved in building a new strategy. Those folks interviewed 100s of people over 8 months.
We worked with an external consultant to develop a communication package to roll out the findings from the comprehensive package that the 8 month study represented and paid the contracted company an individual’s salary to build the communication package. I month later a new VP came in and she sc-apped the whole thing to start her own, new strategy.
Ad naseum.