It's Not What You Think the roots of disruption are always more complex it first appears
https://www.inc.com/greg-satell/pundits-love-to-tell-these-three-famous-innovation-stories-none-of-them-are-true.html
Great companies do not fail because of a single decision or trend. The roots of disruption are always more complex than that. So by imagining CEOs to be mo–ns, we neglect to look more closely at what led to their demise and learn valuable lessons. The truth is that every business model fails eventually. It is by learning the true sources of failure that we can hope to overcome it.