It’s easy to show success at retail when you’re giving everything away! It takes no retail genius to realize there’s very little profit at 40% off everything and an additional 25% off if you sign up. PLUS - wait - there’s more - you can that discount clearance on all of our bad ideas from seasons past too.
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Looks like their website was built by a team of interns fresh out of 2nd grade. Has anyone else noticed the tragically bad copywriting? I’m pretty sure it was outsourced to ESL second graders. It’s like no one even bothered to proofread. Seriously, it’s a hot mess of bad.
That's why gross margin in Q1 2020 reduced by 35% vs Q1 2019. So bad.