https://www.retaildive.com/news/story-founder-rachel-shechtman-to-leave-macys/580625/ Smart move
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more than a joke. it was a store with one location in Manhattan...about 1 out of every 20 employees in corp even knew what it was prior to story coming to macys
The highly paid consultant stated this:
In their deployment of STORY and Rachel Shechtman, Macy's squandered a golden opportunity to reinvent — not just the Macy's experience but the entire revenue model of department stores generally," he told Retail Dive in an email. "But instead of taking a whole Macy's store and moving it over to the STORY business model ... they chose instead to treat it as a bauble, a fanciful little concept inside the same horribly boring Macy's store. In doing so, they k–led their most important chance at survival."
Such a stupid concept for Macy’s to have been involved in
She was pretty much a joke.