High profile pre-Mother's Day marketing by FTD rival 1-800-Flowers pays off

Stock up for the (still) publicly traded FTD competitor-

https://www.nasdaq.com/articles/1-800-flowers.com-flws-hits-fresh-high%3A-is-there-still-room-to-run-2020-05-11

Competitor Teleflora just got a mention in Adweek for their Mother's Day advertising spots-

https://www.adweek.com/brand-marketing/brands-in-the-last-dance-best-mothers-day-spots-mondays-first-things-first/

Looked for something like maybe how FTD flowers last longer (they do! brought some gratis flowers home and observed just how long they lasted), but came up empty handed so far.

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Maybe they should rebrand as

Missed Opportunities to Market Self Out of Hole Incorporated

Just sayin'

Just to add, wouldn't that have been a brilliant marketing ploy even post-Mother's Day? Ads with photos of still luxuriously blooming floral arrangements and a narrator going "The unique unpaid work of Mom won't cease to bloom after Mother's Day; neither should her flowers."

They'd capture market share ahead of NEXT Mother's Day that way!

Instead, you read how well the competition did.

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Thread regarding FTD layoffs

High profile pre-Mother's Day marketing by FTD rival 1-800-Flowers pays off

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