Yes, just in time for Summer, the company could do a transitional temporary pivot (anyone who's read the Eric Ries versus Peter Thiel "lean startup" debate, as well as books written by both authors, knows what Ries means about pivoting out of necessity).
They could design and sell FLORAL FTD branded face masks. Take your pick, from orchids to Japanese cherry blossoms! And wouldn't that go over so well in the US, being that Japanese Cherry Blossom has been a top selling scent for the Bath and Bodyworks chain of stores? Y'all already buy the fragranced hand soap and bath line featuring that scent, how about a COVID-19 FTD branded floral Cherry Blossom print face mask to wear when stores around the nation slowly start to open up, yet still require face masks?
Adweek, among others, would be calling and emailing for some snappy and smart quotes to publish.
So many opportunities if leadership were just able to
THINK
OUTSIDE
THE
BOX
Cuz this isn't ending soon...
https://www.usnews.com/news/us/articles/2020-05-07/with-layoffs-high-but-slowing-can-us-job-market-rise-up
Anyone can cut staff. That's easy. It's more innovative to pivot, however. Bet masks could be produced inexpensively and sold at a decent profit.
That's how you transform a brand. Thinking more creatively than your competition.