I’ve been in a couple of corporate chain places. I’ve been in successful ones and I’ve been in a HUGE big name retailer that is very well known. Infamously, they’ve been sinking deep down for years and are pretty much all but collapsed at this point.
My experience with Hy-Vee in these recent months has felt eerily reminiscent of those years with that other failing retailer. The difference here is, Hyvee hasn’t failed yet. Numbers are down across the board and they do the usual corporate c-ap to try and fix it. Eliminate positions, magical switcheroos, and the famous ask everyone to do more with less.
It was a huge point brought up in our store meeting: increasing productivity. There’s definitely an argument to be made for increasing productivity, sure. But that doesn’t solve your problem. I’ve solved this problem in my previous employment experience. You need to drive more foot traffic and these clowns up at the top have no idea how or they don’t think it’s plausible.
Maybe they think if they just wait it out and trim the budget now it’ll eventually come back. Not how it works. If you leave the customers with a bad taste now, they’re not coming back.
I’d love to share my PROVEN ideas with an actual person but I can’t. So rather than just being all talk, I’ll say this for you corporate goons reading along.
Increase your foot traffic. It’s not difficult but it is a lot of work. Work on integrating each Hy-Vee into the community MORE. Helpful smile and every aisle? That’s fantastic but totally useless until you use every grass roots marketing tactic you can come up with to drive more people in the building.
Helpful smile in every aisle? Until you cut your employee base? Until you stop providing services that are worthy of our customers dollar? This is asinine.
Sponsor local fun runs and 5k’s. Do a customer appreciation day where you grill out for people FOR FREE. You become a member of the community and people want to support you. They want to come in. Then when they’re in they see what amazing quality and exceptional service we give and that keeps them coming back.
It s—s. Yes because you have to spend some money. Stop blowing it on useless c-ap that isn’t what the consumer wants. Stop making baseless guess and check later tactics to see if it’ll work out.