Rodney needs to reach out to some of the folks from the VRO in 2017 a lot of experience left and the and the downfall started then. 8451and Boston consulting are running the company now and it's not working.
CPG companies taking funds elsewhere because the category managers are too busy or don't understand how to drive sales. Also, the ads and items in the ad are the same every week. Not fresh with Frito Lay Little Debbie etc on the front every week.