Thread regarding Bose layoffs

Bose closes all locations in North America - Japan - Europe and Australia

Bose closes all locations in North America - Japan - Europe and Australia
by Boston Business Journal

Bose Corp. will close all of its 119 stores in North America, Europe, Japan and Australia "in the coming months", as the Framingham-based consumer electronics company "handles the dramatic shift to online shopping in specific markets," the company announced Wednesday.

Bose has store locations in Burlington Mall and Colonie Center in Albany, New York, as well as factory stores in Wrentham, Merrimack, New Hampshire and Central Valley, New York.

The company will keep its store locations in India, Southeast Asia, South Korea, Greater China and the United Arab Emirates open.

The company refused to indicate how many employees are affected in the closures, but said the employees would be offered outplacement assistance and dismissal.

Bose opened its first store in 1993 as a way to give consumers a way to test CD and DVD-based home and entertainment systems, said Colette Burke, vice president of global sales for Bose, in a statement.

“At the time, it was a radical idea, but we focused on what our customers needed and where they needed it - and we're doing the same thing now. It's still difficult because the decision affects some of our great shopping teams that make us proud every day, "Burke's statement continued." They take care of every person who walks through our doors - whether that helps with a problem, expertly gives advice on whether someone just lets them take a break and listens to great music. Over the years they have set the standard for customer service. And everyone at Bose is grateful. "

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| 2061 views | | 7 replies (last April 14, 2020) | Reply
Post ID: @OP+1316w2VR

7 replies (most recent on top)

It’s hard To run stores when you don’t try. Omnichannel was a joke, mPos didn’t work well. Colette had a series of bad hires for retail. But don’t worry online group you will be handed off to amazon soon enough, and collette will do it during a town hall as a little itty bitty bullet point.

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Post ID: @1snhf+1316w2VR

Are the regions where stores being left open the Bose subsidiaries? Not directly Bose owned?

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Post ID: @8sjg+1316w2VR

Does this guy know how to party or what?

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Post ID: @1jma+1316w2VR

Not surprising. American malls are on life support. Fry's is kaput so even in-store sales are dead. People want smart speakers like the Apple Homepod, Google Home, and and Alexa even if the sound quality isn't very good, and they think c-ap sound quality of the Airpod is the bee's knees. Everyone in the know knows white label speakers without the price premium can produce sound that's just as good without the markup, so what's left is the s—ers who think the brand still means something. Amazon, Best Buy, and Costco can deliver Chinese speakesr with a Bose logo slapped on it without all the overhead of a store and employees, and it's going to have to if it wants to keep the brand alive. No one gives a damn about try it before you buy it in a free returns world.

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Post ID: @1aya+1316w2VR

This is just the start of a downward spiral.

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Post ID: @1qca+1316w2VR

F— You Bose

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Post ID: @jnp+1316w2VR

Why?
India, Southeast Asia, South Korea, Greater China and the United Arab Emirates

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Post ID: @jtd+1316w2VR

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