@130FzwGv-1ows
Remember, it takes tons of operating capital to keep operating stores. You have payroll, utilities, inventory, marketing, etc. At this point, it would not make any sense to keep stores operating if it generates negative EBITDA. It CAN be cheaper to just close non profitable stores until the lease ends (i.e Dark Store) which is not all uncommon in retail.
On a side note, Circuit City is not operating under teh original parent company. I know the history very well as I used to work at that company. Circuit City filed for Chapter 7 shortly after Chapter 11. It had to liquidate and auction ALL of it's assets. This would include it's inventory, equipment, branding, and basically anything they owned. This was to pay back it's secured and unsecured creditors. This forced the company to become defunct. The rights to the Circuit City name, it's a website, and it's customer mailing list, was acquired through a liquidation auction to Systemax in 2009. Interesting enough, Systemax also owned the rights to the CompUSA name when it also filed for chapter 7.
This was basically done to acquire Circuit City's existing web customers at the time.
Eventually, Systemax got out of the CE business completely and sold off each of their branding (TigerDirect, CompUSA, and Circuit City). Interesting enough, the Circuit City name again has been acquired by another company.
There is a 99% possibility that TransformCo will be forced to file for Chapter 7. I guarantee that it's branding and the rights will live on as it's gets sold through a liquidation auction. There isn't very many assets left in the books. In fact, many defunct retailers are still living online. Check out HHGregg, Montgomery Wards, Carson's. These brands live only online however, they have not the original holdings. They don't carry any of the original products and frankly these holding companies are pretty much banking on peoples nostalgia for easy money. This is where Sears will be going. Mark my words.