I would like to bring something to light. https://www.henricodolfing.com/2019/10/case-study-hertz-accenture-website.html After news broke about Wendy' digital transformation, and with the layoff of many seasoned Wendy's employees, is now a recipe for disaster. Total immersion of Accenture in the restaurant platform, put's the consulting Compamy at a disadvantage. If this does turn out to be another Hertz debacle, Wendy's will lose on two fronts, not being able to deliver quality performance due to inadequate communications from offshore partnerships, and the loss of moral integrity from the people that the franchises and corporate stores have relied on for years.
As with anything new, the digital implementation should have been done in smaller stages. I think Todd Penagor needs to rethink his strategy. He risks damaging a brand that many have identified with for so many years, and with loyalty these days that can be very hard to regain.