Shorts attacking again beware. These guys work to bring down company morale so they can make money on the stock market. They were a factor in bringing down Sears. Your company is fine because Eddie is not your CEO.
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The fall of this stock has very little to do with short selling and more to do with fundamentals. I would love to short this stock but it very expensive to short since there is a high premium to borrow shares to short. Read the 10q on risks and assumptions, they basically spell out that they are mortgaged to the hilt with a huge risk of being able to repay their debt. 2023 bonds are trading for .50 on the dollar, this is short selling this is bond holder desperate to get out, they are not forced to sell, they just see a high risk of bankruptcy
Anonymous...very nice crystal ball you have. The stock has collapsed into the .80s today. Many retail observers are pointing to 2020 as a make or break year for JCP. It’s not off to a good start.
The company isn't doing "fine". They are still losing money and market share. JCP is burning cash to all while still not pulling in a profit. Holiday sales were terrible and the stock is likely going back down to under $1 again. More store closings and lay offs will be coming soon.