Thread regarding Alliance Data Systems Corp. layoffs

You see the word ‘hate’ and the word ‘Heineken’ in the same tweet, do you now infer that they are negative on Heineken? Well, in fact they’re not. Part of that is parsing the text and proximity of words to other words.” People can naturally make those distinctions but a machine could use that person’s social network–beer lovers or haters–to help “disambiguate” those statements.