There's something called the Prisoner's Dilemma, and anyone with a high school education at some point should have heard that the most successful strategy called Tit-for-Tat. In the Bible, it's an eye for eye, a tooth for a tooth. You scratch my back, I'll scratch yours. It's the principle behind credit ratings, and the fundamental basis of fairness and civil law. Give and you shall receive. Cooperate and we all win. Cheat each other and we all lose.
Eddie plays the #1 proven worst strategy to lose in every scenario, whether it's diplomacy, war, playing Monopoly, or running Sears. As long as he owns Sears, it can never succeed. His credit karma is known.