Acosta Sales and Marketing is a privately held sales and marketing agency based in Jacksonville, Florida. Acosta has more than 100 offices around the world with over 30,000 employees. Learn more about how our values, services and people are changing the CPG experience with proven results. Visit us at acosta.com
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Great word salad! What about selling more a better profit for client and Acosta? No way. We are no led by CM's from the retailing industry who are amazing speakers and writers but could sell themselves out of a paperbag.
- Retail Analytics – Acosta taps into a wealth of data resources, as well as its own shopper community, to glean localized insights specific to consumer audiences, brand category, channel and more. Through additional research, advanced predictive modeling and in-depth analysis, the company can clearly identify sales, distribution and share-growth opportunities for clients.
- Strategic Planning – Incorporating data-driven insights into thoughtfully designed phases of execution, Acosta’s strategic advisors collaborate with clients to proactively drive national priorities as well as manage local execution — aligning client and retailer strategies to maximize outcomes.
- Optimization – Leveraging innovative technologies, Acosta analyzes ongoing activities to identify paths to improving category or space management, reducing out-of-stocks, ensuring ideal placement and optimizing every inch of in-store space.
Equally important, clients gain visibility into the value of Acosta’s data-driven efforts through a web-based dashboard. Fully automated with point-and-click capabilities, the dashboard includes valuable insights such as sales decomposition, account rankings, product velocity and distribution analysis.