If you look at the stock on Jan 17th 2014 it was at $18.40 the company rose to an all time high of $40.55 in Dec of 2015 then it the stock started to tank. When all the new sham programs started popping up 5 years ago things fell through the c-apper. When Dillion became CEO in 2003 he took the company from $8.16 a share to $19.85. Dillion always continued to raise the stock and the company. McMullen has tanked the stock since 2015 and in less then 2 years. The CEO is a flop, so are his policies, procedures, and practices. I worked for the company in it's prime of 2015 and saw the writing on the wall. It was about to get back and here we are October 2019 and this is the mess of the programs that were rolled out 5 years ago.
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Stock split around that time. Not a bad thing. The value of the stock really dropped once the 50ish consecutive quarters of positive identical sales growth ended. You can't grow forever, though, and Kroger certainly isn't.