I think SYW is going to become a general shopping network without having a specific Sears and Kmart focus. The website is wonky but I saw something on there about being able to redeem your points elsewhere now. When I went back to find the page, I couldn't but I know what I saw.
Apparently the latest good idea is to double the team of personal shoppers and charge that $99 fee for the Sears plus program.
Problem is: This program copies Rakuten formerly ebates, Amazon to an extent, and programs like the one Wayfair has for $29.99. There is not an original element in this plan. Not one.
Why would shoppers respond to it? There is NO reason and some of the benefits involve Sears auto when very few exist. Again, this company is years behind the competition. I feel second hand embarrassment for them.
I see on SYW that the new crop of "dierectors" has zero understanding of the remaining Sears customer and they themselves aren't familiar with Sears and Kmart. They are very smug. They believe the deserve the position but still aren't very good.
I understand that it's going to be difficult to find good employees for Transform but this is ridiculous.
Recycling old ideas is not the solution.