On any given Sunday Qualcomm corporate R&D has 20 projects ongoing. 19 of them are doomed to fail, obviously, and the 20th is "Next generation cellular standard for 3GPP standardization." If all you want to work on is "Next generation cellular standard for 3GPP standardization" and enjoy the 70-hour weeks (14-hour days) at standards meetings in Europe, go for it. I talked to a VP of Engineering from Qualcomm and he said, "The other 19 projects are designed to SCARE the chipmakers into buying Qualcomm next-generation chips. As a SCARE project, they only have to demo well. Once the demo has SCARED these chipmakers, all your work will be thrown away." I can confirm that this is what they do, having worked there myself.