If GM claims they have money to the investors with record profit but then go on interviews and say they are out of money, why are all the sister vehicles still built?
To the diehard members of the GM elite:
- what's the difference between the silverdo and sierra
- what's the difference between the tahoe, yukon, and esclade
- Same with its bigger sister the suburban, yukon xl, and escalde esv.
Seems if GM just built one version with options to choose from that's a cost savings. Especially when majority of the differences are appearance only.
Plus what's four main US brands' identities. If Buick out sells Cadillac more often than not why maintain two luxury brands. What's the GMC brand vs Chevy? Who do the brands compete against?
GM needs to compete again.