Need to foster a brand of sustainability.
Then market the brand.
Focus on providing consumer a
Portfolio of goods that are inclusive in nature, and in doing so embody a spirit of creative disruption.
15 replies (most recent on top)
Stick a fork in it! ---It's DONE!
EveryONE that made BBBY competitive in the stores is long gone as well!
How to save Bed Bath & Beyond is one of the smallest books ever written.
Set Sign Sample never be out of bone and white !
OP: You know what? You are absolutely right. The problem is there is neither the money nor corporate competence necessary to get'er done.
Gang., they always COULD buy things cheaper without using a coupon elsewhere. Face it. This was a problem all along- nepotism by the two old guys to buy from middlemen helped boost the price. It was either that or greed.
There is no leadership, just management.
But there WAS still customer loyalty, until BBB got rid of the brands people had built a loyalty to and tried to hock all the owned brand garbage that's VERY obviously lesser quality, and yet the same price if not more then the nationally established brands
and when they took ordering from stores, they still could have done that better then they did. instead of listening to what customers wanted, BBB tried to tell customers what they wanted, and the customers said "no, what i WANT is here on amazon, bye!"
Yup. Fully agree. /s. And the last person who thought bbby had a respectable brand was Tritton. Worked out really well, although the company has been in a tailspin for years. This isn't a 50s movie where you can come out and say I KNOW, LET'S PUT ON A PLAY! Gang. This place is screwed.
The old days of each store ordering their own inventory based on the local customer base does not work anymore and BBB was right to move away from this. Customer loyalty isn't what it was and individual stores ordering inventory for the less than 5% of brand loyal customers was eating up profits. People now shop mostly for price. There have been so many times where a customers finds a product, do a quick search on their phone, and say "Oh, I can get that cheaper on Amazon, Walmart, etc" and then just order it online. They need to get competitive on prices.
everything that made BBB competitive is long, long gone. the day's when department managers ordered based on THEIR location and THEIR customer base, not some generic corporate cut and paste. the day's when there were associates that knew their department, knew the product, and helped customers find what they wanted, or did everything in their power to, including contacting other stores to have items shipped directly to the customer or the store (BEFORE online ordering was what it is today).
anyone that thinks this is salvageable has never worked here, probably never shopped here, and is trying to convince themselves they didn't just blow hundreds or thousands of dollars buying shares of a sinking ship
BBB needs to learn to be nimble through process leadership.
It cannot be saved. Customers are shopping elsewhere and finding that they can spend LESS without having to use coupons.
The true spirt of what it was will never come back. Most of the talent that made it unique is gone. Remember every store was a little different it catered to the neighborhood it was in. Store management ran the stores if they owned them. The good old days before it was given over to corporate. Technology was never the greatest but it worked. Then people came in took over and destroyed it had no idea the culture of the company . Many of knew our customers by name and they knew us.
There is a basic to retail that has gotten lost trust me it's not rocket science.
Have the item in stock have it signed sampled an associate that knew the item and the front end staffed. Well that's it. Oh and never be out of white and bone !